How we select our "G&C Artist Of The Year."
Each year we hand pick one artist as our G&C artist of the year, who we believe is ready to go to the next level. We say ready because it is rare to find an individual who wants success more than they want anything else. Meaning they are willing to sacrifice hanging with friends, having a love life, most personal and worldly things. This person wants success more than they want food and sleep and partying. This person will choose recording in the studio over drinking with friends. We do a thorough background check and drug screening to make sure the artist is a low risk for our investment. Once we select and clear the artist we would like to help take to the next level we then put together a business plan and start investing in our artist. We invest in everything within our power that the artist would need to have a successful career. We help with social media following, music sales, shows, music videos, photoshoots, singing classes, studio time, distribution, graphic design, artist resources, and so much more. Forget about investing in stocks, houses or gold. Investing in artists can be much more fun and very profitable when you know what you are doing. It may seem a bit challenging at first, because the value of art is based on subjective interpretation. So, unlike investing in companies for instance, there is no cash flow or earnings that can determine the value. But if you learn about investing in artists, they can be a great source of income in a matter of years. It is crucial to do your research first when investing in your artist. Read about the artist’s life and his or her body of work. Gather as much information as possible to put into context. For instance, did the artist win any important awards? Is his or her work being heard by major cities around the world? Who is listening to his or her music? Does the artist have a drug problem ? Is the artist responsible? Does the artist give back to the community? How much money has the artist invested in themselves? Are the prices of the artist’s works rising? The more information you can find, the more it can give you an indication of the long-term increase in value. G&C aims to finance albums, tours, music videos and other work by the selected artists. We discover, nurture and promote artistic talent. While each investment deal is different, there are common areas of investment that usually feature, particularly in an agreement involving emerging artists. These are the payment of an advance, the funding of a recording, music video production, tour support and promotional costs. It can cost between US$500,000 and US$2,000,000 to break an artist in a major recorded music market. G&C is an independent music marketing company focused on showcasing independent artists. Our goal is to help motivate, inspire and educate independent artists grinding around the world. We provide branding, content marketing, social media, SEO and music promotion services and more.
"G&C is proud to present to you our Gifted and Creative artist of the year! Bathsheba has worked so hard this year and she has proven to us that she is worth our time and investment. We are honored to have her on board. She is such an inspiration to many. Bathsheba is the true definition of Gifted and Creative. We look forward to her continued success. Thank you Bathsheba for sharing your gift with us and the world."
Thanks to G&C I have been able to share my gifts with the world. G&C has helped me engage a wider audience by providing me with tools and resources as well as exposure which has helped grow my brand, increased my album sales, and social media following.. Thank You G&C for allowing me to be apart of your community. It is an honor to have the support of such creative and passionate individuals who really care about my success. I am so grateful to have your love and support."